Websites and web applications
Custom Web Development
Palmate Solutions designs and engineers business websites, marketing sites, and web applications with a focus on performance, accessibility, and systems that can be operated after launch. We work in modern stacks such as Next.js and React when they fit the problem, and we integrate with the APIs and operational tools you already use.
Problems this work solves
The site cannot explain the business
Many websites describe services in generic language and bury contact paths. We structure pages so a first-time visitor can see what you do, who it is for, and how to start a conversation.
Content edits require a developer
If product pages, pricing notes, or case studies need a deploy for every change, marketing slows down. We plan an editing model — CMS, MDX, or structured content — that matches how your team actually publishes.
Integrations were bolted on later
Contact forms, CRMs, booking tools, and analytics often arrive as afterthoughts. We treat those connections as part of the information architecture, not as widgets dropped on a template.
Performance and SEO were left to plugins
Core Web Vitals, metadata, sitemaps, and crawlable navigation are engineering work. We implement them in the application rather than hoping a plugin stack will remain coherent.
Who it is for
- Product and operations teams that need a public site connected to real business systems
- Companies replacing a template site that cannot support custom workflows
- Teams launching a web application with authenticated areas, dashboards, or customer portals
- Organizations that want a site they can host, monitor, and extend without starting over
What Palmate can provide
Marketing and corporate websites
Information architecture, component systems, and content models for service businesses that need more than a brochure.
Web applications and portals
Authenticated experiences, role-based views, and operational screens built as products rather than page builders.
Front-end engineering
React and Next.js interfaces with accessible forms, sensible typography, and layouts designed for mobile first.
Launch and handover
Analytics hooks, metadata, redirects, and a deployment path your team can run — including Docker-based setups when you host yourselves.
Typical workflow
- 01
Scope and information architecture
We map audiences, journeys, required integrations, and the content that must exist on day one versus later.
- 02
Interface and content model
Design is constrained by real content. We define components, page types, and how editors will update them.
- 03
Build and integrate
Implementation happens in vertical slices: a page that works, then the API behind it, then the edge cases.
- 04
Harden and launch
We run through performance, accessibility, SEO, backups, and a launch checklist before DNS cuts over.
Common use cases
Service-business website with a serious content layer
A technology or professional-services firm that needs service pages, articles, tools, and a project inquiry flow that sales can actually use.
Customer or vendor portal
Login-gated views for orders, tickets, documents, or inventory that sit beside the public marketing site.
Replacement of a fragile CMS theme
A site that has accumulated plugins until deploys are risky. We extract the content that matters and rebuild on a stack you can reason about.
FAQ
Do you only build in Next.js?
Next.js is a strong default for content-rich, integration-heavy sites. If WordPress, WooCommerce, or another stack is the right operational fit, we say so and work there instead of forcing a rewrite.
Will we be able to edit the site ourselves?
Yes, once we agree the editing model. Some teams want a CMS. Others prefer Markdown or structured files in git. The wrong choice is a visual builder that nobody understands six months later.
Do you handle hosting?
We can deploy to a VPS, a cloud provider, or a platform host, and we document the operating path. Hosting choice depends on traffic, compliance, and how much operational control you want.
How do you approach SEO?
Technical SEO is part of the build: metadata, canonical URLs, sitemaps, internal links, and performance. We do not sell keyword packages or publish thin pages to chase rankings.
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Next step
Discuss web development
Share the current system, the constraint, and the outcome you need in the next quarter. We will say if Palmate is a fit.